The Offer You Can't Refuse: What If Customers Want More Than Excellent Service? (Lannoo Campus) - Softcover

Steven Van Belleghem

Softcover

ISBN 10: 9401470359 ISBN 13: 9789401470353

Publisher: Lannoo Campus, 2020

Synopsis

• A new book from a visionary keynote speaker who specialises in customer-centric thinking and the evolution of corporate responsiveness
• Offers concrete applications of the social dimension of customer relations
• Contains three components for sustainable success
• Named one of Forbes' Top 10 Business Books "That Will Help You Chart A Successful Future" by Forbes Magazine

How can you stay relevant for your customers? The answer is a combination of the following three factors: technology, personal involvement and social commitment. The past ten years have been marked by the arrival of 4G, mobile services, and robotics. These technologies have brought about a revolution in the field of customer experience and in the future, this will evolve even further. As a company, you will have to take a more active part in the personal life journey of your customers. This opens up the opportunity to tackle, together with your customer, concrete social world problems, including climate change, mobility, and health care. Customers increasingly seek out companies that do good for both themselves, and the world.

About this title

About the Author

Steven Van Belleghem is an expert in customer centricity in a digital world. He is a highly sought-after speaker for congresses, company meetings and events all over the world. Steven is also partner consultancy company Nexxworks, co-founder of Zembro and of content creation bureau Snackbytes.

From the Back Cover

What if customers expect more than just a good product, excellent service and perfectly performing digital interfaces? And what if new technologies like 5G, artificial intelligence, quantum computing and robotics offer possibilities that go beyond mere ease of use?

Digital ease of use is the new minimum. It has become a commodity. The customer now regards it as the most normal thing in the world to have access to limitless products and services with just a single click of a mouse. In the years ahead, companies will need to play an active role in the 'life journey' of customers: helping to make their dreams come true and removing problems from their daily lives. In addition, customers are looking increasingly to companies instead of governments to tackle societal challenges like climate change, health care and mobility.

If your company succeeds in providing outstanding digital service, becomes a partner in the life of your customers and provides solutions for major societal issues, you will develop 'an offer you can't refuse'.

Edition details

• Publisher: Lannoo Campus
• Publication date: 2020
• ISBN 10: 9401470359
• ISBN 13: 9789401470353
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 256