The Survival Paradox: Change vs Stability at Apple and any Immortal Company - Softcover

Fons Van Dyck

Softcover

ISBN 10: 9401461384 ISBN 13: 9789401461382

Publisher: Lannoo Publishers, 2019

Synopsis

• An overview of successful corporate strategies supporting stability in the midst of inevitable change
• Focuses on lessons learned from failure as well as success
• Written by a leading corporate brand manager and consultant

Surviving as a company in today's economy takes more than just adapting to a changing environment. Companies need to respond to what is going on around them, but attention to inherent identity, values and culture are the hallmarks of any successful survival strategy. This book offers a selection of important lessons for any manager concerned about the future of their company, in any corporate sector. It includes interviews with well-known CEOs from international companies and takes an in-depth look at the history of Apple, the most valuable company in the world, following its trajectory from start-up, to the brink of bankruptcy, to its resurrection under the leadership of Steve Jobs and Tim Cook.

About this title

About the Author

Fons Van Dyck obtained a PhD in Media and Communication Studies at the Free University of Brussels and teaches Marketing, Communication and Brand Strategy. As head of Think BBDO for the past fifteen years, he specialises in providing strategic brand and communication advice to local and international companies and organisations. A highly sought-after speaker and author, he has received multiple nominations and awards for his previous work and was elected as Master Marketeer by the Belgian marketing sector in 2009.

From the Back Cover

In The Survival Paradox, renowned corporate survival expert Fons Van Dyck offers any manager a proven guide for lasting survival in the difficult years ahead.

The key to corporate survival lies in mastering a delicate paradoxical balance between the need for change and the need for stability, consistency and continuity. This survival paradox implies that a company that unilaterally focuses on change, or sets extreme short-term objectives, is at great risk of failure. This book stresses the importance of a company's identity and culture as a compass for survival in the long run.

The Survival Paradox introduces the unique AGIL paradigm: four key functions that any company has to fulfil to survive. More specifically, an immortal company knows how to ...

• Adapt intelligently to a changing world Achieve its goals with a single-minded strategy
• Engage its employees, stakeholders, partners and customers in a unique, integrated system Guard and preserve its DNA (identity and culture) over time

In combining innovative original research with the story of Apple's wins and failures throughout its turbulent ongoing 40-year history, Van Dyck leads the way to mastering change and thriving in today's age of disruption. The Survival Paradox is a compelling and impassioned plea in favour of long-term thinking, and a survival kit packed with practical do's and don'ts for any entrepreneur.

Edition details

• Publisher: Lannoo Publishers
• Publication date: 2019
• Language: English
• ISBN 10: 9401461384
• ISBN 13: 9789401461382
• Binding: Paperback
• Edition number: 1
• Number of pages: 264