The Future of Shopping: Where Everyone is in Retail - Hardcover

Jorg Snoeck; Pauline Neerman

Hardcover

ISBN 10: 9401447233 ISBN 13: 9789401447232

Publisher: Lannoo Campus, 2018

Synopsis

• A framework for adapting your brand to the consumer of today and tomorrow
• Customer is king - and competitor

Traditional retail is no more. It has been rendered obsolete by developments in economy, demography and technology in particular. The internet has taken over the role of retail with its massive possibilities in distribution of products. Anyone can open a store today, from producers attempting to sell their products without any intermediaries to consumers themselves. The traditional consumer has turned to worldwide retail platforms to buy products they can afterwards easily sell themselves through social media. The Future of Shopping opens up a window into these trends and evolutions, offers insight into their catalysts, and lays out a framework for adapting your brand to the consumer of today and tomorrow.

About this title

About the Author

Jorg Snoeck is an entrepreneur and founder of Retail Detail. Jorg is the founding father of The Loop, a retail experience platform setting out to offer a complete simulation of the future of shopping. The Loop attracts thousands of international visitors every year. Pauline Neerman is chief editor at Retail Detail.

From the Back Cover

How will people shop in the future?
Why are there so many bankruptcies in the retail sector and so many empty shops in our high streets?
What can brands and retailers do to survive?

Traditional retail is dead. Economic, demographic and above all technological developments have made it obsolete. The static shop has made way for a multiplicity of different retail forms. Thanks to digitalization, the world has become a single gigantic marketplace.

As a result of this revolution, a new type of consumer has been born, who is also producer and retailer. Today, it is the shoppers who determine what a brand stands for and how it presents itself to the public. In a world of change, everything needs to be reinvented.

Edition details

• Publisher: Lannoo Campus
• Publication date: 2018
• Language: English
• ISBN 10: 9401447233
• ISBN 13: 9789401447232
• Binding: Hardcover
• Edition number: 1
• Number of pages: 240