Disruptive Selling: A New Approach to Sales, Marketing and Customer Service - Softcover

Maes, Patrick

Softcover

ISBN 10: 9401435170 ISBN 13: 9789401435178

Publisher: Lannoo Publishers, 2016

Synopsis

The heyday of the classic sales force is over. Customers lead mobile and online lives and consider sales visits intrusive and a waste of their precious time. Successful companies use disruptive concepts to engage with the empowered customer. Sales, marketing and customer service need to be overhauled. Marketing automation and CRM tools have become key to survival. Disruptive Selling helps companies to transform to the new age of selling. This is a book for directors, managers and entrepreneurs. You'll need a blank sheet of paper: a fresh start to keep up with the new realities of today. You owe it to yourself and to your customers. There is no excuse for being boring.

About this title

About the Author

Patrick Maes is founding partner of CPI, specialised in the organisation and optimisation of commercial approaches. He is a guest lecturer at various business schools and an inspirational speaker on disruptive commercial strategy at international seminars and congresses.

From the Back Cover

The birth of a new era in sales The heyday of the classic sales force is over. Customers lead mobile and online lives and consider sales visits intrusive and a waste of their precious time. Successful companies use disruptive concepts to engage with the empowered customer. Sales, marketing and customer service need to be overhauled. Marketing automation and CRM tools have become key to survival. Disruptive Selling helps companies to transform to the new age of selling. This is a book for directors, managers and entrepreneurs. You'll need a blank sheet of paper: a fresh start to keep up with the new realities of today. You owe it to yourself and to your customers. There is no excuse for being boring.

Edition details

• Publisher: Lannoo Publishers
• Publication date: 2016
• Language: English
• ISBN 10: 9401435170
• ISBN 13: 9789401435178
• Binding: Paperback
• Edition number: 1
• Number of pages: 224