Synopsis
In December 2003, the Congress Party took a drubbing in three state elections. The India Shining slogan of the Vajpayee Government had taken everyone by storm. Finances were stretched thin, General Elections were preponed by eight months. The defeat was inevitable. Yet, in May 2004, the ultimate story was one of an absolute surprise. The Congress won the elections―making history. This book is the making of that History. After 17 years, Jayshree Sundar, who was instrumental in scripting this victory, finally unveils the chain of events that took place. In this memoir, Sundar reveals all―from getting the phone call from Congress’s office to the final victory. With a generous garnishing of real conversations with senior congress leaders and Sonia, Rahul and Priyanka Gandhi, Don’t forget 2004 is an inside story of the marketing and advertising campaign which dovetailed into the political strategy for the Congress party, bringing it back to power in May 2004.
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About the Author
During her 17 years at Lintas, Jayshree Sundar was known for her work with clients like Cadbury, Maruti Suzuki, ICI, Gillette, Parker, Xerox and Ponds. She went on to join Leo Burnett where she was President (North) for five years. A gold medalist from University of Mumbai, and an MBA from Jamnalal Bajaj Institute of Management Studies, she now teaches marketing courses at business schools all over India.
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Don't Forget 2004: Advertising Secrets of an Impossible Election Victory
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Paperback. Condition: new. Paperback. In December 2003, the Congress Party took a drubbing in three state elections. The India Shining slogan of the Vajpayee Government had taken everyone by storm. Finances were stretched thin, General Elections were preponed by eight months. The defeat was inevitable. Yet, in May 2004, the ultimate story was one of an absolute surprise. The Congress won the elections making history. This book is the making of that History. After 17 years, Jayshree Sundar, who was instrumental in scripting this victory, finally unveils the chain of events that took place. In this memoir, Sundar reveals all from getting the phone call from Congress's office to the final victory. With a generous garnishing of real conversations with senior congress leaders and Sonia, Rahul and Priyanka Gandhi, Don t forget 2004 is an inside story of the marketing and advertising campaign which dovetailed into the political strategy for the Congress party, bringing it back to power in May 2004. In 2003, Congress faced defeat in state elections due to India Shining campaign. But in May 2004, they won the General Elections unexpectedly. Jayshree Sundar's memoir reveals the behind-the-scenes of Congress's victory, including interactions with party leaders and the successful marketing strategy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9789390961283
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Soft cover. Condition: New. In December 2003, the Congress Party took a drubbing in three state elections. The India Shining slogan of the Vajpayee Government had taken everyone by storm. Finances were stretched thin; General Elections were preponed by eight months. The defeat was inevitable. Yet, in May 2004, the ultimate story was one of an absolute surprise. The Congress won the electionsmaking history. This book is the making of that History. After 17 years, Jayshree Sundar, who was instrumental in scripting this victory, finally unveils the chain of events that took place. In this memoir, Sundar reveals allfrom getting the phone call from Congress's office to the final victory. With a generous garnishing of real conversations with senior congress leaders and Sonia, Rahul and Priyanka Gandhi, Don't forget 2004 is an inside story of the marketing and advertising campaign which dovetailed into the political strategy for the Congress party, bringing it back to power in May 2004. Seller Inventory # 144117
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Don't Forget 2004: Advertising Secrets of an Impossible Election Victory
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ISBN 13: 9789390961283
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Soft cover. Condition: New. In December 2003, the Congress Party took a drubbing in three state elections. The India Shining slogan of the Vajpayee Government had taken everyone by storm. Finances were stretched thin, General Elections were preponed by eight months. The defeat was inevitable. Yet, in May 2004, the ultimate story was one of an absolute surprise. The Congress won the elections making history. This book is the making of that History. After 17 years, Jayshree Sundar, who was instrumental in scripting this victory, finally unveils the chain of events that took place. In this memoir, Sundar reveals all from getting the phone call from Congress's office to the final victory. With a generous garnishing of real conversations with senior congress leaders and Sonia, Rahul and Priyanka Gandhi, Don t forget 2004 is an inside story of the marketing and advertising campaign which dovetailed into the political strategy for the Congress party, bringing it back to power in May 2004. Seller Inventory # 9789390961283
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ISBN 10: 9390961289
ISBN 13: 9789390961283
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Paperback. Condition: new. Paperback. In December 2003, the Congress Party took a drubbing in three state elections. The India Shining slogan of the Vajpayee Government had taken everyone by storm. Finances were stretched thin, General Elections were preponed by eight months. The defeat was inevitable. Yet, in May 2004, the ultimate story was one of an absolute surprise. The Congress won the elections making history. This book is the making of that History. After 17 years, Jayshree Sundar, who was instrumental in scripting this victory, finally unveils the chain of events that took place. In this memoir, Sundar reveals all from getting the phone call from Congress's office to the final victory. With a generous garnishing of real conversations with senior congress leaders and Sonia, Rahul and Priyanka Gandhi, Don t forget 2004 is an inside story of the marketing and advertising campaign which dovetailed into the political strategy for the Congress party, bringing it back to power in May 2004. In 2003, Congress faced defeat in state elections due to India Shining campaign. But in May 2004, they won the General Elections unexpectedly. Jayshree Sundar's memoir reveals the behind-the-scenes of Congress's victory, including interactions with party leaders and the successful marketing strategy. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9789390961283