Items related to ADVERTISING AND IMC : PRINCIPLES AND PRACTICE
Synopsis
APPROACH: An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
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International Edition
Advertising & Imc: Principles And Practice, 11E
International EditionSeller: Readify Books, Newark, DE, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: NEW. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, We ship from multiple Locations including India. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A. Ship from multiple Locations including India Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Seller Inventory # INISB1#9789390394937
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Advertising And Imc : Principles And Practice
Seller: Books in my Basket, New Delhi, India
Seller rating 4 out of 5 stars
Soft cover. Condition: New. ISBN:9789390394937,Territorial restriction maybe printed on the book. This is an Int'l edition, ISBN and cover may differ from US edition, Contents same as US edition. Seller Inventory # 2579844