Predictive Analytics for Business Strategy - Softcover

Prince Jeffery T, Amarnath Bose

Softcover

ISBN 10: 9390219817 ISBN 13: 9789390219810

Publisher: MC GRAW HILL INDIA, 2020

Synopsis

Predictive analytics for business strategy is a book designed for courses that provide conceptual and broad-based introduction to econometrics and business analytics. It lays the foundation of a course that benefits both future analysts and managers. The course gives managers a basic understanding of what data can do in an important area of business (strategy formation) and present it in a way that doesn’t feel like a taxonomy of models and their statistical properties. It gives future analysts a bigger picture of what their analysis is trying to accomplish, and the conditions under which it can be deemed successful. It gives them tools to better reason through these ideas and communicate them to others. Highlights: 1. New br>Appendix -- analytics in action-- hands-on, data-based walkthrough of important concepts & techniques 2. Data challenges --- challenging data sets explained in chapters 3. Demonstration problems -- applications to develop and practice particular data skills 4. Applications --- real world data applications that lead to actionable conclusions and critical thinking 5. Illustrations to enhance the readers’ ability to communicate with a wide audience about data issues. Predictive analytics for business strategy is a book designed for courses that provide conceptual and broad-based introduction to econometrics and business analytics. It lays the foundation of a course that benefits both future analysts and managers. The course gives managers a basic understanding of what data can do in an important area of business (strategy formation) and present it in a way that doesn’t feel like a taxonomy of models and their statistical properties. It gives future analysts a bigger picture of what their analysis is trying to accomplish, and the conditions under which it can be deemed successful. It gives them tools to better reason through these ideas and communicate them to others. Highlights: 1. New br>Appendix -- analytics in action-- hands-on, data-based walkthrough of important concepts & techniques 2. Data challenges --- challenging data sets explained in chapters 3. Demonstration problems -- applications to develop and practice particular data skills 4. Applications --- real world data applications that lead to actionable conclusions and critical thinking 5. Illustrations to enhance the readers’ ability to communicate with a wide audience about data issues.

Edition details

• Publisher: MC GRAW HILL INDIA
• Publication date: 2020
• Language: English
• ISBN 10: 9390219817
• ISBN 13: 9789390219810
• Binding: Paperback
• Number of pages: 268