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Advertising and Brand Management
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR014801403
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Advertising And Brand Management
Seller: Books in my Basket, New Delhi, India
Seller rating 5 out of 5 stars
Hardcover. Condition: New. ISBN:9789385462894. Seller Inventory # 2605360
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Advertising and Brand Management*
International EditionSeller: UK BOOKS STORE, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. Seller Inventory # Ani 9789385462894
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Advertising and Brand Management
Seller: Vedams eBooks (P) Ltd, New Delhi, India
Seller rating 4 out of 5 stars
Hardcover. Condition: New. 1st Edition. Contents: 1. Introduction to advertising. 2. Advertising objectives, types and audience selection. 3. Setting advertising budget. 4. Message decisions and development. 5. Media choice and decisions. 6. Measuring effectiveness of advertising. 7. Media organisation and agency decision. 8. Social, ethical and legal aspects in advertising. 9. Branding concepts. 10. Brand management and brand strategy. 11. Creating and managing brand equity. The book has been documented in an authentic manner for graduate students of commerce and business management. The book has been written in very simple language for easier understanding. The text examines various aspects of promotion, advertising and branding as an abandon area of Integrated Marketing Communication. Text has been supported with cases and examples so that students may relate to the concept easily. Almost each chapter has been supplemented with the one case study and relevant exercises so that it might become easy for the students to appreciate the practical application of the subject matter. Seller Inventory # 124259