Decoding Luxe - Softcover

Brahma, Mr Mahul

Softcover

ISBN 10: 9382665986 ISBN 13: 9789382665984

Publisher: Srishti Publishers & Distributors, 2017

Synopsis

Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands – owner, custodian, retailer, connoisseur as well as student – helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label.

About this title

About the Author

Mahul is an award-winning communicator, columnist and luxury commentator. For over a decade, he has held senior editorial positions with The Economic Times, India partner of New York Times and CNBC TV18. His debut film as a lead actor was screened at the 69th Cannes Film Festival. He is currently heading communications and branding in a Tata Group company.

Edition details

• Publisher: Srishti Publishers & Distributors
• Publication date: 2017
• Language: English
• ISBN 10: 9382665986
• ISBN 13: 9789382665984
• Binding: Paperback
• Number of pages: 144