Basic Guide to Social Media Marketing - Softcover

Baxi, Nishant

Softcover

ISBN 10: 9358830808 ISBN 13: 9789358830804

Publisher: Leadstart Publishing Pvt Ltd, 2023

Synopsis

Definition of Social Media Marketing With the explosion of digital communication, businesses have increasingly turned to social media platforms to market their products and services. This utilization of social platforms to drive consumer engagement and stimulate interest in products, services, or ideas is known today as social media marketing (SMM). SMM is a type of internet marketing that exploits various social media networks to achieve marketing communication and branding goals. It predominantly involves content creation and sharing on different social media channels to accomplish marketing and branding objectives (Investopedia, 2020). In simpler terms, it leverages social media platforms like Facebook, Twitter, Instagram, and LinkedIn to promote a product or service and engage

Edition details

• Publisher: Leadstart Publishing Pvt Ltd
• Publication date: 2023
• Language: English
• ISBN 10: 9358830808
• ISBN 13: 9789358830804
• Binding: Paperback
• Number of pages: 54