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Synopsis
Advertising on television has consistently demonstrated to be a cost-effective and efficient method for promoting various products. Marketing people have found a way to make their brands heard even more clearly and loudly by inserting them into reality shows, confirming the novelty genre's popularity with television viewers. It is essential, however, to track how long people look at these commercials in order to pinpoint the kinds of active participation that lead to the most rapid involuntary memories of certain brands. This book shows the research executed using a structured questionnaire and short video clips from five Indian reality programs to assess the effectiveness of stealth advertising on the youth of Surat, India (aged 18-25). The outcomes are discussed at the end with potential suggestions to use stealth advertising in an effective way.
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Covert Advertising: Cutting or Placing
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Covert Advertising: Cutting or Placing
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Covert Advertising: Cutting or Placing
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Covert Advertising: Cutting or Placing
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Covert Advertising Cutting or Placing
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Covert Advertising Cutting or Placing
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Covert Advertising: Cutting or Placing
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Covert Advertising: Cutting or Placing
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Covert Advertising : Cutting or Placing
Print on DemandSeller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Advertising on television has consistently demonstrated to be a cost-effective and efficient method for promoting various products. Marketing people have found a way to make their brands heard even more clearly and loudly by inserting them into reality shows, confirming the novelty genre's popularity with television viewers. It is essential, however, to track how long people look at these commercials in order to pinpoint the kinds of active participation that lead to the most rapid involuntary memories of certain brands. This book shows the research executed using a structured questionnaire and short video clips from five Indian reality programs to assess the effectiveness of stealth advertising on the youth of Surat, India (aged 18-25). The outcomes are discussed at the end with potential suggestions to use stealth advertising in an effective way. Seller Inventory # 9789357414784
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Covert Advertising | Cutting or Placing
Print on DemandSeller: preigu, Osnabrück, Germany
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Taschenbuch. Condition: Neu. Covert Advertising | Cutting or Placing | Ravi Vaidya (u. a.) | Taschenbuch | Englisch | 2023 | Blue Rose Publishers | EAN 9789357414784 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 126957563