Social Media And Web Analytics: Turning Insights Into Action In A Digital World - Softcover

Gupta, Deepa; Gupta, Mukul

Softcover

ISBN 10: 9354439608 ISBN 13: 9789354439605

Publisher: PHI Learning, 2025

Synopsis

In an era where data drives decisions, the ability to decode insights from social media and web interactions has become a game-changer. ‘Social Media and Web Analytics’ is your essential guide to mastering the art and science of analytics in the digital age. This all-encompassing textbook fills the gap by moving between theory and practice in understanding the importance of analytics and how they have evolved over time. Structured from foundational concepts to advanced methodologies like predictive modelling, machine learning, and network analysis, the readers will get actionable knowledge on every chapter. This textbook illuminates the strategies behind success and what is learned from failure, through real-life examples, step-by-step explanation, and case studies. The book is beneficial to the students of business management, data analysts, marketers, and business managers alike as a source of value and practical application in enhancing strategic decisions, improving customer experience and maximizing organization''s digital presence.

About this title

About the Authors

Deepa Gupta is Professor and Dean at GL Bajaj Institute of Management, Greater Noida. She is a highly accomplished academician and certified trainer with a passion for institution building, brand development, and organizational growth.

Mukul Gupta is Principal at GL Bajaj Institute of Management, Greater Noida. He holds Doctorate in the field of Consumer Behaviour and has over 25 years of experience in teaching and corporate of repute with domain knowledge and expertise in initiating business expansion.

Edition details

• Publisher: PHI Learning
• Publication date: 2025
• Language: English
• ISBN 10: 9354439608
• ISBN 13: 9789354439605
• Binding: Paperback
• Number of pages: 428