The Learning Trap : How Byju’S Took Indian Edtech For A Ride - Softcover

Pradip K. Saha

Softcover

ISBN 10: 9353452325 ISBN 13: 9789353452322

Publisher: Juggernaut Publications India, 2024

Synopsis

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Byju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missing Out’, made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju’s is symbolic of all that is wrong with the edtech industry.

Pradip K. Saha broke most of the news stories about Byju’s. In this book, he offers a meticulous analysis of the company and its charismatic founder, alongside the history, the successes and the missteps, based on his reportage and deep research. This is a mustread for anyone interested in edtech, and in the dizzying rise and fall of India’s most famous unicorn.

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About this title

About the Author

Pradip K. Saha is a journalist and writer. He is a cofounder of The Morning Context, where he writes primarily on education technology, but also on mobility and the gig economy. His prior associations include the Deccan Chronicle and Mint. This is his first book.

Edition details

• Publisher: Juggernaut Publications India
• Publication date: 2024
• Language: English
• ISBN 10: 9353452325
• ISBN 13: 9789353452322
• Binding: Paperback
• Number of pages: 280