Items related to Advertising And Sales Promotion
Synopsis
1 Introduction and measurement of effective advertising 2 Copy Decision 3 Media Decision 4 Sales promotion and brand equity 5 Role of information technology in advertising and sales promotion
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Advertising And Sales Promotion
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Advertising And Sales Promotion
Published by
Nirali Prakashan 2016-12-15, 2016
ISBN 10: 9351648419
ISBN 13: 9789351648413
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