‘Ad’apting to Markets: Repackaging Commercials in Indian Languages - Hardcover

C., Sunitha Srinivas

Hardcover

ISBN 10: 9351502406 ISBN 13: 9789351502401

Publisher: SAGE, 2015

Synopsis

This book looks at what goes into localization of advertisements in Indian languages.

‘Ad’apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers’ product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic ‘translation’ that ‘localized’ ads involve.

About this title

About the Author

Sunitha Srinivas C. is Assistant Professor, Govt. College of Mokeri, Calicut, Kerala. She obtained her MA (English) and PhD from University of Calicut, Kerala.

Dr Srinivas is the recipient of the Editors’ Choice Award from Home of Letters, Bhubaneswar. She has published research papers on advertising and media studies in peer-reviewed journals and is the author of Functionalism and Indian English Fiction: From Cradle to Grave. She has authored numerous poems. Apart from this, Dr Srinivas has also been a resource person for academic programmes organized by various institutions and universities.

From the Back Cover

An analysis of what goes into localization of advertisements in different Indian languages.

Edition details

• Publisher: SAGE
• Publication date: 2015
• Language: English
• ISBN 10: 9351502406
• ISBN 13: 9789351502401
• Binding: Hardcover
• Edition number: 1
• Number of pages: 228