figs, tables (illustrator). Contents Preface I Marketing of library services 1 Marketing makes it all customer-based marketing to sustain and survive in the digital environmentP Prathiba and Swaroopa P Hepsi 2 Marketing of library and information services a study of SAC library practicesN Kumar and Dharmista R Patel 3 Marketing and promotion of information resources and services by developing a website for AERB library using open source content management system-JoomlaKavi Upreti 4 Trends in reference services with marketing and public relations tools--a practical approach in present environmentVaishali Ashok Dawar 5 Marketing of library servicesSarika T Jaytakar 6 Marketing library services needs and toolsNeelima Balachandran 7 Marketing and promotion of library services in an academic library systemMaya Carvalho e Rodrigues and Neela Deshpande 8 Innovative practices needs and issuesAshwini Prabhu II E-resource management 9 Advantages and benefits of the university library usage study in the digital environmentIshappa C Bandi and KC Ramakrishnegowda 10 Use of electronic information resources and services by the faculty research scholars and PG students at Bangalore University Bangalore KarnatakaG Kiran Kumar Chikkamanju and MB Chandrashekar 11 Use of TOWS metrics for effective utilization of e-resourcesDhananjay B Sutar and HS Waydande 12 Study of university library websites in MaharashtraHS Waydande and P Gowri Prasad III Digital libraries 13 A comparative study of open source and proprietary software for library automation special reference to Koha and SOULDeepak Yadav Seema Upadhyay and Anil Kumar Jain14 Digital libraries in India an overviewRam Nath Maurya IV Open access for scholarly content 15 Inclusive libraries--everybodys librariesP Devayani and J Balaji 16 Evidence based library practice--an introductionPV Maralia 17 Open access to knowledge initiatives in IndiaAN Bandi and Shekappa Bandi 18 Open URL its usefulness in providing access to library resourcesBaban Kumbhar 19 Evaluation of India LIS blogsSachin Vaidya V Cloud computing 20 Cloud computing an overviewRuchika Krishna 21 Outsourcing and libraryR Perumal 22 Cloud computing and its impact on librariesUrmila L Jagtap Surekha Khare and Manoj Kumar Thakur 23 Cloud computing for librariesChinmayee Bhange VI Human resource management 24 Human resource management in library of MKSSS Cummins College of Engineering for Women a case studyJyoti S Chitale 25 Stress management in library professionals a case study of Xavier Institute of Engineering MumbaiJanice Fernandes and Sandip Chandurkar 26 Human resource management goals for librariesAthokpam Rebika Devi and Mongjam Sobita Devi 27 Undergraduate student employment program USEP at CDAC an innovative approach from librarys perspectiveTruptee Shah and Savita Rao VII ScientometricsWebometrics 28 Bibliometrics and its importance as a research toolSandhya R Maharnor 29 Co-citation analysis an overviewGanesh Surwase Anil Sagar BS Kademani and K Bhanumurthy 30 Inside journal citation reports JCRER Prakasan Anil Kumar Sandeep Kadam Nita Bhaskar and K Bhanumurthy 31 Digital archiving of nuclear news at Bhabha Atomic Research CentreAnil Kumar ER Prakasan Sandeep Kadam Nita Bhaskar and K BhanumurthyFrom the preface Beyond Librarianship Creativity Innovation and Discovery has been well accepted by the professionals Contributions were received from different parts of the country form working librarians professors scientists and other information professionals The identified sub-themes are perfectly matched with the main theme of this conference It is evident that the contributions were the extract of the young and experience professions on different contexts from their respective practical and theoretical approachIt is hoped that the deliberations at this national conference would be of great value for the participants and more particularly the proceedings would be a useful source of reference to the professionals who are engaged in various activities 208 pp. Seller Inventory # 97847

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