Refreshing The Customer Dialogue - with Personalization, Teaching and Algorithms: The Cassiopeia Method - a practical guide and inspiration for Sales, Marketing and Consultancy - Softcover

Sjovall, Mattias

Softcover

ISBN 10: 9176999874 ISBN 13: 9789176999875

Publisher: Bod - Books on Demand, 2018

Synopsis

THE CUSTOMER EXPECTS MORE, it's time to raise the bar and deliver a refreshed Customer Dialogue. Teach the complex, earn trust, see the customer, make it personalized and offer an instant learning journey. Provide micro-training in the moment, in the customer meeting. Enlighten! And understand why this is real now and learn how to do it. No matter whether you are a human being or an AI-algorithm. In a fast-spinning world with a huge amount of complexity, newly invented technology, online services offerings and proliferate multiple-choice situations, requiring constant important personal decisions - you might wonder how to keep up? All this in combination with personal limitations in time and mental bandwidth creates a great opportunity and need in the world for brands and passionate individuals, or sophisticated AI-algorithms, to take on the role of a teacher and digital curator and explain topics of interest in an effective and consumable style. Vendors need to step up here and improve the conversational style and give customers what they need: enlightenment and advisory based on a true understanding of and empathy for the customer, not only the basics. This book provides tactics and insights into how to effectively explain complicated matters with aspects of: expectation management, an executive summary format, story journeys, zoom in and zoom out, in-flow-repetition, the Swedish perspective, play intelligence, digital curation, and more! All framed in a new method: The Cassiopeia Method. A practical guide for customer-facing persons/algorithms looking for tangible suggestions as how to become even more appreciated by the customer. Join the movement of a beautiful and new Customer Dialogue!

About this title

About the Author

Mattias Sjovall is not a New York Times Bestseller nor does he hold a Ph.D. He builds his insights based on 20 years of constant customer dialogues, amounting to thousands in all. Carried out through the practice of consulting, sales and marketing, and combined with a background within teaching and an ongoing deep engagement in Artificial Intelligence. He provides the customer with a much appreciated handcraft, that of a good, updated and refreshed Customer Dialogue.

Edition details

• Publisher: Bod - Books on Demand
• Publication date: 2018
• Language: English
• ISBN 10: 9176999874
• ISBN 13: 9789176999875
• Binding: Paperback
• Number of pages: 162