Synopsis
This book focuses on one of the key issues in the management of a modern firm - the introduction and development of new competitive services. The book combines both theoretical and applied approaches. It also incorporates a number of case studies from a wide range of companies, aimed to illustrate various aspects of the design and improvement of new services.
"synopsis" may belong to another edition of this title.
Search results for New Service Development and Innovation in the New Economy
Stock Image
New Service Development and Innovation in the New Economy
Seller: Premium Classics, Chemung, NY, U.S.A.
Seller rating 5 out of 5 stars
Soft cover. Condition: Fair. PAGES- text-markings and notes on several pages, name written inside front; minor bends, minor tear on one page; outside edge has minor smudges, interior has slight stains at few places, clean overall. COVER- medium wear including rubwear (with associated fading), bends, edgewear, no tears; slight stains, clean overall. 200+ pgs. Not ex-library. Book. Seller Inventory # 009226