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Synopsis
New hb edition of What Is Post Branding? Part design experiment, part critical theory, and part how-to manual, ‘What is Post-Branding?’ introduces a creative counter to the neoliberal orthodoxy of branding. Conceived and written by Dr Oliver Vodeb - an extra-disciplinary designer, critical theorist, and educator active in Melbourne - and Jason Grant - a designer and co-founder of Inkahoots Design - the book empowers a better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft – a new way for relating with the world. The graphic design is by Jason Grant, co-founder of Inkahoots Design, an Australian studio recognized for its creative advocacy and activism. Previous edition published 2023, ISBN 9789083270678
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From the Back Cover
New hb edition of What Is Post Branding? Part design experiment, part critical theory, and part how-to manual, ‘What is Post-Branding?’ introduces a creative counter to the neoliberal orthodoxy of branding. Conceived and written by Dr Oliver Vodeb - an extra-disciplinary designer, critical theorist, and educator active in Melbourne - and Jason Grant - a designer and co-founder of Inkahoots Design - the book empowers a better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft – a new way for relating with the world. The graphic design is by Jason Grant, co-founder of Inkahoots Design, an Australian studio recognized for its creative advocacy and activism. Previous edition published 2023, ISBN 9789083270678
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What is post-branding?
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Set Margins' publications, 2026
ISBN 10: 9083682013
ISBN 13: 9789083682013
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What is post-branding? (Hardcover)
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Set Margins' publications, 2026
ISBN 10: 9083682013
ISBN 13: 9789083682013
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Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
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Hardcover. Condition: new. Hardcover. Part design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding's neoliberal orthodoxy Brands aren't just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative? Now available in a hardcover edition, What Is Post-Branding? is a work of "practical theory" divided in four parts. The first section, DIS-BRANDED, consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, Mixed Messages, is a provocative visual essay illuminating the texts' main themes. The third section, Manual, presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with Context, which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9789083682013
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What is post-branding?
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Set Margins' publications, NL, 2026
ISBN 10: 9083682013
ISBN 13: 9789083682013
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What Is Post-Branding?
Published by
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ISBN 10: 9083682013
ISBN 13: 9789083682013
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What is post-branding?: How to Counter Fundamentalist Marketplace Semiotics
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What is post-branding?: How to Counter Fundamentalist Marketplace Semiotics
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Set Margins' publications, 2026
ISBN 10: 9083682013
ISBN 13: 9789083682013
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What is post-branding?
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Set Margins' Publications Jun 2026, 2026
ISBN 10: 9083682013
ISBN 13: 9789083682013
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Seller: AHA-BUCH GmbH, Einbeck, Germany
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Buch. Condition: Neu. Neuware - Part design experiment, part critical theory, part how-to manual, What Is Post-Branding offers a creative counter to branding's neoliberal orthodoxy Brands aren't just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market If not, why not, and is there an alternative Now available in a hardcover edition, What Is Post-Branding is a work of 'practical theory' divided in four parts. The first section, DIS-BRANDED, consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, Mixed Messages, is a provocative visual essay illuminating the texts' main themes. The third section, Manual, presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with Context, which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller. Seller Inventory # 9789083682013
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WHAT IS POST BRANDING
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Set Margins' publications, 2026
ISBN 10: 9083682013
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What is post-branding? (Hardcover)
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Set Margins' publications, 2026
ISBN 10: 9083682013
ISBN 13: 9789083682013
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Seller: AussieBookSeller, Truganina, VIC, Australia
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Hardcover. Condition: new. Hardcover. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9789083682013
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What is post-branding? (Hardcover)
Published by
Set Margins' publications, 2026
ISBN 10: 9083682013
ISBN 13: 9789083682013
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