Steve: A Framework for AI and Identity Design - Softcover

De Luca, Melani

Softcover

ISBN 10: 908340417X ISBN 13: 9789083404172

Publisher: Set Margins' publications, 2024

Synopsis

A manual for ethically and effectively incorporating AI into graphic design, complemented by conversations with the world’s leading design firms

Using the voice of AI in the persona of “Steve,” this book grows out of Melani De Luca''s PhD research. Featuring testimonies from other graphic designers, the book offers practical support and a conceptual framework for incorporating AI and machine learning into the field. This book is the first to elaborately map out what AI brings to graphic design and to identity design in particular. The graphic field, and designers at large are seeking out for practical grip, ethical frameworks and more. This book offers this support.

About this title

From the Back Cover

In the first book to map out what AI brings to graphic design – and to identity design in particular – author Melani De Luca shares the experiences of designers in the field and pinpoints coherent working methods, practical approaches, and ethical structures. Balancing between playful writing, using the voice of AI persona Steve, and rigorous academic inquiry, she offers a replicable conceptual framework that advances methodology and practice in graphic design, integrating AI and machine learning. The investigation highlights augmentation rather than replacing designers through automation and articulates how design teams can make this work best.

Edition details

• Publisher: Set Margins' publications
• Publication date: 2024
• Language: English
• ISBN 10: 908340417X
• ISBN 13: 9789083404172
• Binding: Paperback
• Edition number: 1
• Number of pages: 330