The Brand Building Playbook: A Guide With Easy Steps for Every Budget: 1 (Business Playbooks) - Hardcover

Chömpff, Wouter

Hardcover

ISBN 10: 908302492X ISBN 13: 9789083024929

Publisher: Pacem Holding B.V, 2019

Synopsis

“If you’re building a business, it starts with brand building. If that’s not your expertise, this terrific entrepreneur will hold your hand every step of the way.” - Bob Dorf, Author of The Startup Owners Manual

It’s hard to start something. You’re facing brutal competition from other entrepreneurs, writers or app developers – all hoping to make it big.

Also, your audience is busy, tired and overwhelmed. They’ve got a billion ways to spend their time and money – so why on you?

Only a powerful brand will persuade your audience.

Luckily, the award-winning founder of Hamwells, Toby and BrandBuilding.com wrote a playbook for building yours. It’s full of direct, no-bullsh*t, practical advice on what to do and how to do it. The Brand Building Playbook is a guide that gives you:

1. A solid understanding of brand psychology.
2. A clear process for brand building.
3. Easy steps for every budget to:
- Strategize how your brand can be valuable.
- Design the identity that communicates this value.
- Build a powerful brand experience.

The book includes over 250 illustrations and a collection of FREE tools to build your own brand.

Whether you’re launching a startup, starting a rockband or running for office, The Brand Building Playbook helps you win in your market.

Edition details

• Publisher: Pacem Holding B.V
• Publication date: 2019
• Language: English
• ISBN 10: 908302492X
• ISBN 13: 9789083024929
• Binding: Hardcover
• Number of pages: 278