An Introduction to Business Analytics - Softcover

Koole, Ger

 
9789082017939: An Introduction to Business Analytics
Softcover
ISBN 10: 9082017938 ISBN 13: 9789082017939
Publisher: MG books, 2019

Synopsis

Business Analytics (BA) is about turning data into decisions. This book covers the full range of BA topics, including statistics, machine learning and optimization, in a way that makes them accessible to a broader audience. Decision makers will gain enough insight into the subject to have meaningful discussions with machine learning specialists, and those starting out as data scientists will benefit from an overview of the field and take their first steps as business analytics specialist. Through this book and the various exercises included, you will be equipped with an understanding of BA, while learning R, a popular tool for statistics and machine learning.

"synopsis" may belong to another edition of this title.

About the Author

Ger Koole is full Professor of Business Analytics at Vrije Universiteit Amsterdam. He teaches Business Analytics, Data Science and Optimization to students of all levels and backgrounds. He has published close to 100 scientific papers in international peer-reviewed literature, and supervised almost 20 PhD students. He is (co-)founder of three companies in the areas of online advertising, workforce planning and revenue management. His work covers a broad range of techniques such as optimization, statistics and machine learning, applied in various business areas such as healthcare, customer contact and hospitality.

From the Back Cover

Business Analytics (BA) is about turning data into decisions. This book covers the full range of BA topics, including statistics, machine learning and optimization, in a way that makes them accessible to a broader audience. Decision makers will gain enough insight into the subject to have meaningful discussions with machine learning specialists, and those starting out as data scientists will benefit from an overview of the field and take their first steps as business analytics specialist. Through this book and the various exercises included, you will be equipped with an understanding of BA, while learning R, a popular tool for statistics and machine learning.

"About this title" may belong to another edition of this title.

Publisher
MG books
Publication date
2019
Language
English
ISBN 10 
9082017938
ISBN 13 
9789082017939
Binding
Paperback
Edition number
1
Number of pages
172