Strategy Manual: How to build relevant competitive advantage: 2 (Management Manuals) - Softcover

Van Heel, Bas

Softcover

ISBN 10: 9079841102 ISBN 13: 9789079841103

Publisher: Uitgeverij Helium, 2018

Synopsis

Innumerable books have been published on (new) concepts of strategy. But when I was mentoring executives during their EMBA or on the job, I could not find a single simple manual about how to apply these concepts to real life.My book is a manual that gives you the steps towards building a strategy. It can also be used as a checklist to assess an existing strategy.It has been compiled for people with years of experience in their function who are relatively new to being involved in a company-wide strategy creation process.At the core, this book is about customer needs and competitive advantage. I have seen courses focus on one or the other. To me, the essence of strategy is establishing a link between both these areas.Strategy Manual is book #2 in the Management Manuals series by Bas van Heel

Edition details

• Publisher: Uitgeverij Helium
• Publication date: 2018
• Language: English
• ISBN 10: 9079841102
• ISBN 13: 9789079841103
• Binding: Paperback
• Edition number: 1
• Number of pages: 82