Synopsis
An exploration of the music straddling the "mainstream" and the "underground"
Published in Valiz's Antennae series, Gert Keunen's Alternative Mainstream explores the music that lies between the "mainstream" and the "underground"—an apparently diverse intermediate zone that includes genres ranging from hip hop to rock, from folk to electronic music. What kind of decision-making lies at the basis of the selections made by people working in the pop music circuit? Which general frames of thinking and evaluating do music professionals apply? Why do some bands and not others get ample airplay, concert bookings, press coverage and, as a result, cross over into this "alternative mainstream"? Author Gert Keunen, a Belgian publicist, musician and professor of music history, attempts to uncover what aesthetics and ideologies—and what broader social and economic factors—underscore the construction of the alternative mainstream, exploring the systems at work beneath the processes of decision-making and selection in popular music."synopsis" may belong to another edition of this title.
From the Back Cover
Welke mechanismen van besluitvorming en welke keuzes vormen de basis van de selecties gemaakt door mensen die werkzaam zijn in het popmuziek circuit? Welke kaders van denken en evalueren passen muziekprofessionals toe? Deze mensen hebben het bijna altijd over dezelfde bands die bekend worden - de 'hypes'. Wat is de oorsprong van deze hypes? Wat zorgt ervoor dat deze professionals het over een aantal, steeds dezelfde bands hebben, terwijl ze zwijgen over anderen?
Alternative Mainstream focust op dat muzieksegment dat ligt tussen de 'mainstream' en de 'underground'. Dit segment omvat genres die variëren van hiphop tot rock en van folk tot elektronische muziek. Gert Keunen probeert te ontdekken welke esthetiek en ideologieën aan de basis liggen van het culturele construct dat hij de alternative mainstream noemt. Keunen bedt zijn bevindingen in, in een brede sociaaleconomische context.
"About this title" may belong to another edition of this title.
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Alternative Mainstream: Making Choices in Pop Music (Antennae)
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Alternative Mainstream: Making Choices in Pop Music (Antennae)
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