How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation - Softcover

Els Dragt

Softcover

ISBN 10: 9063696825 ISBN 13: 9789063696825

Publisher: BIS Publishers, 2023

Synopsis

Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass.

About this title

About the Author

Els Dragt feels that being curious is certainly not a crime. She is an independent trainer, lecturer, researcher and author with 20 years of experience. Els travels the globe to stimulate professionals and students to create more human-centered innovation. She activates you to look elsewhere, ask questions and explore more. Els published several research related books, such as 'How to Research Trends' and 'Dare to Ask'.

From the Back Cover

Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation.

This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and Sharpe’s Three Horizons Framework. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings.

Interviews with professionals that provide insights on how to implement trends.
Various activities and tools to be used individually or in a team.
A dedicated chapter on how to set up your own trend practice within your organization.

Edition details

• Publisher: BIS Publishers
• Publication date: 2023
• Language: English
• ISBN 10: 9063696825
• ISBN 13: 9789063696825
• Binding: Paperback
• Edition number: 1
• Number of pages: 200