Creativity Works!: Unleash your Creativity, Beat the Robot and Work Happily Ever After: Unleash your Creativity, Beat the Robot and Work Happily Ever After - Softcover

Van Dooren, Joris; Luijten, Coen

Softcover

ISBN 10: 9063695063 ISBN 13: 9789063695064

Publisher: BIS Publishers, 2018

Synopsis

Scientists say half the work we do could soon be done by robots and creativity is the number one skill that keeps you relevant on the job market. Even if science is wrong, it’s still great fun to develop yourself creatively. In Creativity Works! the authors explain what creativity is and why we are less creative than we would like to be – blame it on our brains and the way we were treated as kids at school. In this book you’ll practise basic skills to become creative and learn how a smart creative process can be designed and executed. From the formulation of a good starting question to research methods that will give you great inspiration and insights, and from smart divergent thinking to brilliant idea judgement tools: it’s all in there. Furthermore, Creativity Works! gives you great instructions on successfully prototyping and selling your ideas, solutions and concepts. Let’s beat the robot and work happily ever after!

About this title

About the Author

Joris van Dooren started his career developing concepts as a creative in advertising and since 2009 he has taught creativity, advertising and branding at the Fontys University of Applied Sciences in the Netherlands. Coen Luijten worked for many years in the banking and insurance industry. He gained his Master’s degree in Imagineering (Master’s in Business Innovation) in 2017 and he has taught creativity, advertising and branding at the Fontys University of Applied Sciences in the Netherlands since 2010.

From the Back Cover

Welcome in a new era! Robotization strikes hard: the entire job market will be on fire soon. The key to durable employability is developing one’s creativity. This book explains straight forward how to do so. And, good to know: it’s loved for it’s entertaining tone of voice.

Scientists say half the work we do could soon be done by robots. The other half of our labor is changing rapidly. All this makes durable employability the number one challenge for employers and employees. Creativity is the key skill that keeps employees relevant on the job market. So, what do you prefer? Being creative or being jobless? In Creativity Works! the authors explain what creativity is and why we are less creative than we would like to be (blame it on our brains and the way we were treated as kids at school). In this book you’ll discover that creativity is so much more than you always thought it is and that everybody can make fast progression in the domain. Creativity Works! gives you great instructions on successfully inventing, prototyping and selling great ideas, solutions and concepts. A seriously fun reading experience that will help you to increase your employability. Let’s beat the robot and work happily ever after!

Edition details

• Publisher: BIS Publishers
• Publication date: 2018
• Language: English
• ISBN 10: 9063695063
• ISBN 13: 9789063695064
• Binding: Paperback
• Edition number: 1
• Number of pages: 160