The 7 Principles of Complete Co-Creation - Softcover

Jansen, Stefanie; Pieters, Maarten

Softcover

ISBN 10: 9063694733 ISBN 13: 9789063694739

Publisher: BIS Publishers, 2017

Synopsis

The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilise complete co-creation in order to create sustainable value with end-users and other relevant parties. Since co-creation is a relatively new discipline, not much has been written on the topic. The authors have bundled together their years of practical experience to fill this gap. Unlike any existing publication, this book provides the reader with a clear co-creation framework, giving practical answers to questions such as: ‘what is co-creation and how does it work?’, ‘whom to involve in a co-creation process?’, ‘how to convince others of the benefits of co-creation and overcome barriers?’.

About this title

About the Author

Stefanie Jansen and Maarten Pieters are the founders of TheCoCreators, an international network of co-creation experts. Together they have over thirty years of experience in market research and innovation and completed more than 350 projects for various companies and organizations. Maarten currently holds the position of Head of Co-creation & People Insight at Philips Lighting in The Netherlands. Stefanie works as an independent co-creation and kids marketing specialist, both in The Netherlands and the USA, where she is based.

From the Back Cover

The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilize complete co-creation in order to create sustainable value with end-users and other relevant parties. Since co-creation is a relatively new discipline,
not much has been written on the topic. The authors have bundled their years of practical experience to fill this gap. Unlike any existing publication, this book provides the reader with a clear co-creation framework, giving practical answers to questions such as: 'what is co-creation and how does it work?', 'whom to involve in a co-creation process?', 'how to convince others
of the benefits of co-creation and overcome barriers?'.

Stefanie Jansen is co-founder of TheCoCreators, an initiative that aims to spread knowledge about co-creation and guides co-creation projects.
Maarten Pieters is co-founder of TheCoCreators and he is head of Co-creation and People Insight at Philips Lighting.

Edition details

• Publisher: BIS Publishers
• Publication date: 2017
• Language: English
• ISBN 10: 9063694733
• ISBN 13: 9789063694739
• Binding: Paperback
• Edition number: 1
• Number of pages: 208