Event Design Handbook: Systematically Design Innovative Events Using the #EventCanvas - Softcover

Frissen, Roel; Janssen, Ruud

Softcover

ISBN 10: 9063694342 ISBN 13: 9789063694340

Publisher: BIS Publishers, 2016

Synopsis

Some of the most life-changing connections are made at events. But if you can’t design events, how can you change your world? The answer? This handbook will change the way you think about how events change the world you live in. It shows the way to re-design your world on one sheet of paper using the #EventCanvas.

About this title

About the Author

Roel Frissen is entrepreneur, speaker, facilitator and event designer for corporations and associations. On a quest to create a common and visual language to ease the conversation between Event Planner and Event Owner, he created together with Ruud Janssen the #EventCanvas. Roel is the co-founder of EventCanvas.org Foundation and Event Model Generation -the event design consulting & training firm. Ruud Janssen is an international speaker, facilitator and designer of high stakes conferences & events. He helps organisations innovate by thinking differently based on functional, social and technological advancements using business and event model innovation. He created the #EventCanvas with Roel Frissen to enable teams to systematically design events that matter. Ruud is is the co-founder of EventCanvas.org Foundation and Event Model Generation -the event design consulting & training firm. Story Engagement Engineer Dennis Luijer believes in making thoughts visible by drawing them out into reality. His role in visualizing how events create value as an Industrial Designer, brings the narrative to life. “It‘s the connected way of the future and will end up bringing the world together! So get your pen out and start drawing some doors so others can come in and connect to your thinking.”

From the Back Cover

JOE PINE
CO-AUTHOR, THE EXPERIENCE ECONOMY
‘The best events are not merely engaging experiences; they are transformational. By using the Event Canvas you will ensure the outcomes of your events meet your goals – and change your organization.’

PANOS TZIVANIDIS
HEAD OF HOSPITALITY, EVENTS & LOGISTICS INTERNATIONAL OLYMPIC COMMITTEE
‘The Event Canvas methodology empowers our teams to design and deliver innovative events for all stakeholders of the International Olympic Committee.’

JULIUS SOLARIS
BLOGGER, EVENTMANAGERBLOG.COM
‘The authors have embarked in one of the most challenging tasks we have ever witnessed in the industry: changing the way we create events to offer better value. It will be studied by our children in universities, and have a massive impact.’

Excerpt. © Reprinted by permission. All rights reserved.

CHANGE; INCLUDING YOUR OWN

The event industry as we know it today is occupied by a committed and traditional field of experts who are mainly focused on continuity and value. They ensure stability by building on relationships practices that in the past helped launch previous events. The events themselves have become businesses. But in order for event planners to survive in today’s growing experience market they need to evolve. There is a tested and proven better way to design events that includes quantifying the abstract, empathizing, and planning for change.

Whether you are a CEO, the owner of an event, or a designer, in employing the methods we describe, you, too will make a change for the better—in your practice, in your results, and in your career.

Many of the advancements you make will be individual, but we can identify a few aspects that will be innovative to many. First, the Event Canvas is a visual tool. Creating a visual overview will ensure a transparent process that is easy to share and allows you to involve, include, or inform others by simply taking them through a clear visual process. Thinking visually allows people to gather around a problem and to constructively build a shared model for a complex idea. The Event Canvas uses a specific visual process that gives you direction by cutting the process into different modules, helping you to ask the right questions at the right time and exposing the insights needed to make conscious choices.

Second, you will be able to identify and articulate what is commonly elusive to most, and therefore neglected. Event planners often focus on the logistics and execution of an event, because these are quantifiable, but will neglect what we believe to be essential: the subjective experience, the abstraction of behaviour, and the journey of behaviour change. These seem to
be unquantifiable, that they are not able to be evaluated and addressed. This is a mistake and the Event Canvas will change that perspective. With it you can map the needs of people participating in your event, their desires, and their expectations. It is a tool that will allow you to put into words the shared change you want to realize with your event.

And third, the Event Canvas is a unifying tool. It will keep a team focused, together, and on a track that leads through each and every consideration necessary in designing an excellent event.

Edition details

• Publisher: BIS Publishers
• Publication date: 2016
• Language: English
• ISBN 10: 9063694342
• ISBN 13: 9789063694340
• Binding: Paperback
• Edition number: 1
• Number of pages: 204