The In Vitro Meat Cook Book - Hardcover

Van Mensvoort, Koert

9789063693589: The In Vitro Meat Cook Book

Hardcover

ISBN 10: 9063693583 ISBN 13: 9789063693589

Publisher: BIS Publishers, 2014

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Hello meat lovers, hello vegetarians. We need to talk about the future of meat. With the world's population expected to reach nine billion people by 2050, it becomes impossible to produce and consume meat like we do today. In vitro meat, grown from cells in a laboratory, could provide a sustainable and animal-friendly alternative. Yet, before we can decide if we are willing to eat in vitro, we must explore the new food culture it will bring us. This cookbook presents 45 recipes that explore and visualize what in vitro meat products might be on our plate one day. As in vitro meat is still being developed you cannot cook our recipes just yet, however, they will provide abundant food for thought and discussion.

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About the Author

Koert van Mensvoort: is the head of the Next Nature Lab at the Industrial Design Department of the Eindhoven University of Technology, a position he has held since 2003. He received a Master of Science degree in computer science, specializing in computer graphics from the Eindhoven University of Technology and a doctorate from the Eindhoven University of Technology in 2009 for his thesis What You See Is What You Feel. Van Mensvoort is the founder and director of the Next Nature Foundation, a design-and-think tank based in Amsterdam, The Netherlands.

Hendrik-Jan Grievink: is a graphic designer, editor and researcher, living and working in Amsterdam, The Netherlands. He holds a master’s degree in design from the Sandberg Institute, the postgraduate course in design from the Rietveld Academy in Amsterdam. He teaches design research at the graphic design department of ArtEZ institute of the Arts in Arnhem, The Netherlands and has travelled extensively through China. Hendrik-Jan’s design practice in the broadest sense is concerned with the impact of visual culture on our daily lives. Widely recognized is Fake For Real, a memory game about the tension between reality and simulation (BIS publishers, 2007) and Brand Memory, a memory game about logo’s (BIS publishers, 2011). Hendrik-Jan is editor of NextNature.net and has been responsible for the art direction of most Next Nature related projects, like the NANO Supermarket. Together with Koert van Mensvoort, he edited and designed the book Next Nature: Nature Changes Along With Us (Actar, 2011).

From the Back Cover

Using the format of the cookbook as a storytelling medium, the In Vitro Meat Cookbook is a visually stunning exploration of the new "food cultures" lab-grown meat might create. This book approaches lab-grown meat not just from a design and engineering perspective, but also from a societal and ethical one.

This cookbook features dozens of recipes that are delicious, uncanny, funny and inspiring. Think of meat paint, revived dodo wings, meat ice cream, cannibal snacks, steaks knitted like scarves and see-through sushi grown under perfectly controlled conditions. Though you can't cook these recipes just yet, they've all been developed with strict culinary rigor.

The delightful and weird recipes are complimented by fascinating interviews and thought-provoking essays from scientists, activists, philosophers and chefs. Our network of experts will ensure that the cookbook is as scientifically accurate as possible, all while remaining lively and highly approachable for a general audience.

The In Vitro Meat Cookbook is just at home with your art, philosophy and science books as it is on your cookbook shelf. As the ultimate conversation starter about the future of food, it will redefine not just how you think about lab-grown meat, but how you think about the ways we produce meat right now. Rather than pushing an agenda, this book aims to inspire educated debate.

From the Inside Flap

Using the format of the cookbook as a storytelling medium, the In Vitro Meat Cookbook is a visually stunning exploration of the new \"food cultures\" lab-grown meat might create. This book approaches lab-grown meat not just from a design and engineering perspective, but also from a societal and ethical one.

This cookbook features dozens of recipes that are delicious, uncanny, funny and inspiring. Think of meat paint, revived dodo wings, meat ice cream, cannibal snacks, steaks knitted like scarves and see-through sushi grown under perfectly controlled conditions. Though you can't cook these recipes just yet, they've all been developed with strict culinary rigor.

The delightful and weird recipes are complimented by fascinating interviews and thought-provoking essays from scientists, activists, philosophers and chefs. Our network of experts will ensure that the cookbook is as scientifically accurate as possible, all while remaining lively and highly approachable for a general audience.

The In Vitro Meat Cookbook is just at home with your art, philosophy and science books as it is on your cookbook shelf. As the ultimate conversation starter about the future of food, it will redefine not just how you think about lab-grown meat, but how you think about the ways we produce meat right now. Rather than pushing an agenda, this book aims to inspire educated debate.

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