This is Service Design Thinking. Basics - Tools - Cases - Softcover

Stickdorn, Marc

Softcover

ISBN 10: 906369279X ISBN 13: 9789063692797

Publisher: BIS Publishers, 2014

Synopsis

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking

About this title

About the Author:

Marc Stickdorn (Austria; http://thisisservicedesignthinking.com; www.destinable.com) is co–founder of Destinable, a consultancy specializing in service design for tourism, and lectures around the world at business and design schools.  He is a professor at the Management Center Innsbruck in Austria, where he lectures on service design and service innovation.  His main areas of interest are service design and strategic marketing management particularly in a tourism context.

Jakob Schneider (Germany) is a graphic designer based in Germany.

About this edition

• Publisher: BIS Publishers
• Publication date: 2014
• ISBN 10: 906369279X
• ISBN 13: 9789063692797
• Binding: Paperback
• Edition number: 1
• Number of pages: 380