Synopsis
Everyone is a typographer. This is the inevitable conclusion when looking at the way in which today’s computer users are forced to make decisions about fonts and layout for their day-to-day communication. Writing, typesetting and printing have become part of almost everyone’s experience. However, many users are clueless about how fonts work, what constitutes a functional layout and how to communicate best with readers. There has even been a decline in basic typographic knowledge among young design professionals. And yet, a thoughtful and purpose-driven shaping of text lies at the basic of effective, powerful graphic communication.
"synopsis" may belong to another edition of this title.
About the Author
Born in the Netherlands, Jan Middendorp works in Berlin as an independent writer, translator and consultant. He teaches at Weißensee Art College in Berlin and the Plantin Institute of Typography in Antwerp. In the past, he has been a guest professor in Mérida (Venezuela), at the American University in Dubai (UAE), and at St Lucas College, Ghent (Belgium). During the past fifteen years Jan has edited, written and co-written a number of well-known books on graphic design and typography.
From the Back Cover
Everyone is a typographer. This is the inevitable conclusion when looking at the way in which today's computer users are forced to make decisions about fonts and layout for their day-to-day communication. Writing, typesetting and printing have become part of almost everyone's experience. However, many users are clueless about how fonts work, what constitutes a functional layout and how to communicate best with readers. There has even been a decline in basic typographic knowledge among young design professionals. And yet, a thoughtful and purpose-driven shaping of text lies at the basic of effective, powerful graphic communication. 'Shaping Text' takes a practical and broad approach to typography. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors and publishers. Showing a wide range of examples from first-rate designers across the world, the book examines why and how typographic designs work well in a given context. 'Shaping Text' starts by looking at graphic products - in print, on the screen and in the environment - and examines the constituting elements, including type, image, ornament, layout, and colour. Historical examples are used as references for most genres of text-shaping
"About this title" may belong to another edition of this title.
Search results for Shaping Text: Type, Typography and the Reader
Stock Image
Shaping Text Type Typography a
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00094753057
Seller Image
Shaping Text: Type, Typography and the Reader
Published by
Laurence King Publishing, 2012
ISBN 10: 9063692234
ISBN 13: 9789063692230
Used
Softcover
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.9063692234.G
Stock Image
Shaping Text
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # HU-9789063692230
Seller Image
Shaping Text
Published by
Laurence King Publishing, 2012
ISBN 10: 9063692234
ISBN 13: 9789063692230
New
Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 7703618-n
Stock Image
Shaping Text: Type, Typography and the Reader
Published by
Laurence King Publishing, 2012
ISBN 10: 9063692234
ISBN 13: 9789063692230
Used
paperback
Seller: Seattle Goodwill, Seattle, WA, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Acceptable. Seller Inventory # mon0000272221
Seller Image
Shaping Text
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Everyone is a typographer. This is the inevitable conclusion when looking at the way in which today's computer users are forced to make decisions about fonts and layout for their day-to-day communication. Writing, typesetting and printing have become part of almost everyone's experience. However, many users are clueless about how fonts work, what constitutes a functional layout and how to communicate best with readers. There has even been a decline in basic typographic knowledge among young design professionals. And yet, a thoughtful and purpose-driven shaping of text lies at the basic of effective, powerful graphic communication.Shaping Text takes a practical and broad approach to typography. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors and publishers. Showing a wide range of examples from first-rate designers across the world, the book examines why and how typographic designs work well in a given context. Particular attention is given to the team play between the text itself - written language - and the design - the shaping of the text - to form a new, multi-level visual message with a complex content.Many textbooks on typography look at the details of type and lettering first, often taking a historical approach, then zoom out to gradually reveal a larger whole. Shaping Text works the other way around. It starts by looking at graphic products - in print, on the screen and in the environment - and then examines the constituting elements, including type, image, ornament, layout, and colour. Historical examples are used as references for most genres of text-shaping; a chronological overview of type design and printing techniques forms a lengthy appendix rather than the core of the book.Finally Shaping Text is firmly rooted in contemporary design praxis. It discusses the state of the art in type design and technology, and tackles problems and questions that font users may be struggling with. Besides being a typographic writer and consultant for leading companies such as FontShop and MyFonts, the author has worked as a graphic designer and teacher; Shaping Text reflects this broad experience with typographic form and content. Seller Inventory # LU-9789063692230
Seller Image
Shaping Text
Published by
Laurence King Publishing, 2012
ISBN 10: 9063692234
ISBN 13: 9789063692230
Used
Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 7703618
Stock Image
SHAPING TEXT
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
Seller rating 5 out of 5 stars
Condition: new. Seller Inventory # 75d2decdfb896d45f6adef81938ac17c
Stock Image
Shaping Text (Paperback)
Published by
BIS Publishers B.V., Amsterdam, 2012
ISBN 10: 9063692234
ISBN 13: 9789063692230
New
Paperback
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Everyone is a typographer. This is the inevitable conclusion when looking at the way in which today's computer users are forced to make decisions about fonts and layout for their day-to-day communication. Writing, typesetting and printing have become part of almost everyone's experience. However, many users are clueless about how fonts work, what constitutes a functional layout and how to communicate best with readers. There has even been a decline in basic typographic knowledge among young design professionals. And yet, a thoughtful and purpose-driven shaping of text lies at the basic of effective, powerful graphic communication.Shaping Text takes a practical and broad approach to typography. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors and publishers. Showing a wide range of examples from first-rate designers across the world, the book examines why and how typographic designs work well in a given context. Particular attention is given to the team play between the text itself - written language - and the design - the shaping of the text - to form a new, multi-level visual message with a complex content.Many textbooks on typography look at the details of type and lettering first, often taking a historical approach, then zoom out to gradually reveal a larger whole. Shaping Text works the other way around. It starts by looking at graphic products - in print, on the screen and in the environment - and then examines the constituting elements, including type, image, ornament, layout, and colour. Historical examples are used as references for most genres of text-shaping; a chronological overview of type design and printing techniques forms a lengthy appendix rather than the core of the book.Finally Shaping Text is firmly rooted in contemporary design praxis. It discusses the state of the art in type design and technology, and tackles problems and questions that font users may be struggling with. Besides being a typographic writer and consultant for leading companies such as FontShop and MyFonts, the author has worked as a graphic designer and teacher; Shaping Text reflects this broad experience with typographic form and content. Showing a wide range of examples from first-rate designers across the world, Shaping Text is a primer for graphic designers and typographers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9789063692230
Stock Image
Shaping Text
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2012. Flexibound. Showing a wide range of examples from first-rate designers across the world, Shaping Text is a primer for graphic designers and typographers. Num Pages: 176 pages, 200 Colour. BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 265 x 213 x 15. Weight in Grams: 652. . . . . . Seller Inventory # V9789063692230