Lessons Learned of ASML: Building & Sustaining Innovation Under Uncertainty (Lannoo Campus) - Softcover
Synopsis
From underdog start-up to industry leader, forty years of strategic choices, innovative breakthroughs, and bold choices unraveled
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About the Authors
Susanne van der Velden is an independent strategist and researcher focused on how organisations build and sustain innovation under uncertainty. She worked as a consultant and founder on organisational-learning software, then held leadership at FME (Smart Industry & AI) and digitalisation for Royal Heijmans’ residential business. She obtained her PhD at Tilburg University and currently serves on the board of VNO-NCW Brabant Zeeland.
Mohammad N. Nasiri is Assistant Professor of Strategy at the University of Amsterdam Business School, specialising in inter-organisational collaboration and innovation ecosystems. His research spans R&D alliances, consortia, and standard-setting, and he was UvA’s Lecturer of the Year in 2022. He holds a PhD from Tilburg University.
From the Back Cover
Lessons Learned from ASML traces the journey from underdog start-up to dominant player in one of the world's most volatile industries. Based on interviews, internal notes and archival material, it reconstructs the key managerial decisions behind that rise: how ambitions were set, investments staged, partnerships orchestrated, technologies selected, and setbacks absorbed.
Each chapter applies a clear analytical lens and includes brief reflection questions. Together, they connect strategy, innovation and ecosystem coordination in a readable, evidence-based narrative that brings theory into practice without suggesting there is a universal recipe.
For leaders, the book offers sharper ways of thinking about complex decisions, a better understanding of how long-term capabilities are built, and a more grounded way of acting in environments defined by uncertainty and change.
ASML's lessons as food for thought
How easy is it to challenge assumptions across your hierarchy?
Which battles is your industry fighting and why?
How effectively do customer needs shape your offerings?
Can you improve operations in the middle of a downturn?
How well are stakeholders aligned when it matters most?
How deeply are core principles embedded in daily work?
Is your portfolio balanced between today and what's next?
Would you propose a plan that risks your own role?
How quickly can you adapt to market up- and downturns?
How strictly do you guard cultural fit when hiring?
'Few investors would bet their money on this venture today. The story of ASML is therefore not a recipe that can be easily copied by other 'high-tech start-ups'. However, a lot can be learned from looking at what happened.'
- Gjalt Smit, 1st CEO ASML
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Paperback. Condition: New. From underdog start-up to industry leader, 40 years of strategic choices, innovative breakthroughs, and bold choices revealed. Lessons Learned of ASML traces the journey from an underdog start-up to the dominant supplier in a volatile Tech industry. Built on interviews, internal notes and archives, it reconstructs the managerial choices-how ambitions were set, investments staged, partnerships orchestrated, technologies chosen, and setbacks absorbed-and tests them across four decades. Each chapter applies a clear analytical lens and brief reflection prompts, bringing strategy, innovation and ecosystem coordination into one readable, evidence-driven narrative that opens theory for practice without pretending there is a universal recipe. Seller Inventory # LU-9789059963511
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Lessons Learned of ASML (Paperback)
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Paperback. Condition: new. Paperback. Lessons Learned of ASML traces the journey from an underdog start-up to the dominant supplier in a volatile Tech industry. From underdog start-up to industry leader, 40 years of strategic choices, innovative breakthroughs, and bold choices revealed. Lessons Learned of ASML traces the journey from an underdog start-up to the dominant supplier in a volatile Tech industry. Built on interviews, internal notes and archives, it reconstructs the managerial choices-how ambitions were set, investments staged, partnerships orchestrated, technologies chosen, and setbacks absorbed-and tests them across four decades. Each chapter applies a clear analytical lens and brief reflection prompts, bringing strategy, innovation and ecosystem coordination into one readable, evidence-driven narrative that opens theory for practice without pretending there is a universal recipe. AUTHORS: Susanne van der Velden is an independent strategist and researcher focused on how organisations build and sustain innovation under uncertainty. She worked as a consultant and founder on organisational-learning software, then held leadership at FME (Smart Industry & AI) and digitalisation for Royal Heijmans' residential business. She obtained her PhD at Tilburg University and currently serves on the board of VNO-NCW Brabant Zeeland. Mohammad N. Nasiri is Assistant Professor of Strategy at the University of Amsterdam Business School, specialising in inter-organisational collaboration and innovation ecosystems. His research spans R&D alliances, consortia, and standard-setting, and he was UvA's Lecturer of the Year in 2022. He holds a PhD from Tilburg University. SELLING POINTS: . Reveals the exclusive inside story of Tech company ASML, shows how a joint venture became the key supplier of leading-edge lithography in a volatile, strategic industry . Unpacks the mechanisms-decision logic, partner orchestration, and the long shadow of early choices-in a holistic, long-run view . Closely told: rigor tough without jargon, translated into clear, usable insights 20 colour illustrations Lessons Learned of ASML traces the journey from an underdog startup to the dominant supplier in a volatile Tech industry. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9789059963511
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Paperback. Condition: New. From underdog start-up to industry leader, 40 years of strategic choices, innovative breakthroughs, and bold choices revealed. Lessons Learned of ASML traces the journey from an underdog start-up to the dominant supplier in a volatile Tech industry. Built on interviews, internal notes and archives, it reconstructs the managerial choices-how ambitions were set, investments staged, partnerships orchestrated, technologies chosen, and setbacks absorbed-and tests them across four decades. Each chapter applies a clear analytical lens and brief reflection prompts, bringing strategy, innovation and ecosystem coordination into one readable, evidence-driven narrative that opens theory for practice without pretending there is a universal recipe. Seller Inventory # LU-9789059963511
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