The World According to Concrete - Hardcover

Betsky, Aaron

Hardcover

ISBN 10: 9056624830 ISBN 13: 9789056624835

Publisher: NAI Publishers, 2006

Synopsis

Concrete Architectural Associates is one of today's most innovative design firms. This ambitious Amsterdam-based firm gained worldwide fame with its cutting-edge interior designs. Concrete deals with all facets of design and endeavors to provide a total approach to commercial projects. The modus operandus and fascinations of Concrete designers are remarkable. Concrete believes in an extremely logical execution of its ideas, resulting in a methodology that is a crossover of architecture, advertising, fashion and product design, with an admixture of elements from 'popular culture'. This liberating outlook and its thorough implementation mean that Concrete represents a radical innovation in Dutch and international designs for entertainment and seduction.
This illustrated volume is a project realized in collaboration with a diversity of leading authors, designers, artists and photographers. It includes documentation of almost all of Concrete's striking and renowned projects. A source of inspiration for architects, interior designers and everyone with an interest in contemporary culture.

About this title

From the Back Cover

The World According to concrete
Timo de Rijk (ed.)
Concrete Architectural Associates is one of today's most innovative design firms. This ambitious Amsterdam-based firm gained worldwide fame with its cutting -edge interior designs. Concrete deals with all facets of design and endeavours to provide a total approach to commercial projects. The modus operandus and fascinations of Concrete's designers are remarkable. Concrete believes in an extremely logical execution of its ideas, resulting in a methodology that is a crossover of architecture, advertising, fashion and product design, with an admixture of elements from 'popular culture'. This liberating outlook and its thorough implementation mean that Concrete represents a radical innovation in Dutch and international designs for entertainment and seduction.
This richly illustrated volume is a project realized in collaboration with a diversity of leading authors, designers, artists and photographers. It includes documentation of almost all of concrete's striking and renowned projects, including the Supperclub nightclub/restaurant (Amsterdam, Cruise, Rome,San Francisco, Bodrum); De Lairesse Pharmacy (Amsterdam); restaurants and shops at the Mercedes-Benz Museum (Stuttgart);Oberfluss design hotel (Bremen), Hyundai (Seoul); Centraal Museum (Utrecht); Van Gogh Museum (Amsterdam); shop interiors for Rituals Home & Body Cosmetics (worldwide), Australian Homemade (worldwide), The Coffee Company (Amsterdam), and Laundry Industry (London).
A Source of inspiration for architects, interior designers and everyone with an interest in contemporary culture.

Edition details

• Publisher: NAI Publishers
• Publication date: 2006
• Language: English
• ISBN 10: 9056624830
• ISBN 13: 9789056624835
• Binding: Hardcover
• Edition number: 1
• Number of pages: 448