Approaches to Multimodality: Rhetoric and Stylistics in Public Discourse: 22 (Studies in Pragmatics, 22) - Hardcover

Hardcover

ISBN 10: 9004687718 ISBN 13: 9789004687714

Publisher: Brill, 2024

Synopsis

This volume transcends boundaries, captivating multimodality scholars worldwide while offering invaluable non-"Anglo" perspectives through its main focus on Lithuanian public discourse. Discover the interaction between multimodal communication and (sub)cultural influences in political, advertising, and film discourse. This volume is a vade mecum for scholars and students of visual and multimodal stylistics, rhetoric, and creativity across diverse media, professionals specialising in advertisements, commercials, films etc. Discover original insights that encourage intercultural comparative research, emphasising the role of cultural context in multimodality.

About this title

About the Author

Saulutė Juzelėnienė, Ph.D. (2001), Vilnius University, is Associated Professor of Multimodality Studies at that university. She has published many articles on Conceptual (Multimodal) Metaphor, Semiotics of Advertising.

Skirmantė Šarkauskienė, Ph.D. (2000), Vilnius University, is Associated Professor of Multimodality Studies at that university. She has published many articles on Multimodal Stylistics, Neo-Latin Literature, including Neo-Latin Epithalamia of 16-17th c. in the Grand Duty of Lithuania (VU, 2003).

Rita Baranauskienė, Ph.D. (2004), Vilnius University, is Associated Professor of Multimodality Studies at that university. She has published many articles on Pragmatics and Semantics.

Edition details

• Publisher: Brill
• Publication date: 2024
• Language: English
• ISBN 10: 9004687718
• ISBN 13: 9789004687714
• Binding: Hardcover
• Number of pages: 304
• Editor: Juzelėnienė Saulutė, Šarkauskienė Skirmantė, Baranauskienė Rita