Managing Your Business: A Practical Guide (Routledge-Noordhoff International Editions) - Softcover

Dondjio, Irenee; Haafst, Robert

Softcover

ISBN 10: 9001878849 ISBN 13: 9789001878849

Publisher: Routledge, 2017

Synopsis

A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management.

With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export.

Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.

About this title

About the Author

Irenee Dondjio is Lecturer at The Hague University of Applied Sciences, Netherlands

Robert Haafst is a researcher in economics at the Catholic University of Leuven, Belgium

From the Back Cover

Managing Your Business is a comprehensive and hands-on textbook, providing a wide range of models and theories to explain the decision making process in strategic management. Unlike other works, this book covers all business units and company departments.

Why Managing Your Business?
*Elaborate, yet comprehensible;
*hands-on approach;
*comes with valuable online extra's.

Managing Your Business starts at the basics and foundations of marketing. It subsequently delves deep into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export. The book is written in a fluent and accessible style and therefore easy to read. Managing Your Business is also available as an e-book.

Online support
The accompanying website offers you tests with feedback, career advice, a definition trainer, helpful illustrations and web links.

Edition details

• Publisher: Routledge
• Publication date: 2017
• Language: English
• ISBN 10: 9001878849
• ISBN 13: 9789001878849
• Binding: Paperback
• Edition number: 1
• Number of pages: 290