Visual Communication in Digital Design - Softcover

Park, Ji Yong

 
9788931434347: Visual Communication in Digital Design

Synopsis

The art of visual communication is the arrangement of design elements in a way that is balanced, visually appealing and most importantly, effectively delivers its intended message to the target audience. This full-color tutorial serves as an introduction to understanding this art of visual communication and the creative process of design. The author presents the basic elements of design - line, shape, color, typography - placing these into a visual structure that always keeps in mind the audiences visual perception.

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About the Author

Dr. Ji Yong Park is a former lecture of Digital Innovation atCentral Queensland University in Australia, and has been teaching design theory at the university level for over 6 years, His research interests are in the development of training methodology for designers, concentrating in interactive learning design and web-site evaluation for end-users.

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