Fashion Collections: Product Development and Merchandising - Softcover

9788885486218: Fashion Collections: Product Development and Merchandising

Softcover

ISBN 10: 8885486215 ISBN 13: 9788885486218

Publisher: Bocconi University Press, 2017

The book aims to analyze the logics and instruments by which fashion companies create collections, taking into account the variety of companies’ characteristics and business models. The collection development process is a critical activity for fashion, that must continuously renew its products, and is subject to increasingly strict time, cost, and quality goals. A central theme is the complexity of managing the collection development process, due to the number of operations that must be carried out and the variety of actors involved. There must also be interaction between the creative and managerial competences present in the company. For all of these reasons, fashion collection development requires extraordinary coordination and integration abilities.

This book is the product of the work and efforts of various authors, from both the academic and professional worlds. It also features numerous examples from the fashion industry.

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About the Author

Nicola Misani is a researcher in Management in the Department of Management and Technology at Bocconi University.

Paola Varacca Capello is a Lecturer in Management in the Department of Management and Technology at Bocconi University, and member of the Scientific Committee of Milano Fashion Institute.

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