Market Intelligence: Building Strategic Insight - Softcover

Per V. Jenster; Klaus Solberg Soilen

Softcover

ISBN 10: 8763002027 ISBN 13: 9788763002028

Publisher: Samfundslitterature Press, 2009

Synopsis

The book is focused not only on competitors, but also on customers, suppliers and a range of other stakeholders.

About this title

About the Author

Per V. Jenster is Professor at China Europe International Busi ness School, where he specializes in Strategic Management and En trepreneurship. Formerly, he was with Copenhagen Business School, Denmark, and IMD, Switzerland. He is considered an international expert on stra tegic planning and serves as a consultant and board member to a number of international firms. He has published more than one hundred books and articles on management issues. Klaus Solberg SA ilen is Assis tant Professor at the Blekinge Insti tute of Technology, Sweden, where he teaches Business and Competi tive Intelligence. He has written numerous books and articles in the field, among them Introduction to Private and Public Intelligence - The Swedish School of Competitive Intelligence (2005). He has a Ph.D. from the Universitat Leipzig, Germany, where he wrote on industrial espionage. Prior to his academic career, he worked in the USA, France and Scandinavia.

Edition details

• Publisher: Samfundslitterature Press
• Publication date: 2009
• Language: English
• ISBN 10: 8763002027
• ISBN 13: 9788763002028
• Binding: Paperback
• Number of pages: 240