Frontrunners or Copycats? - Softcover

Softcover

ISBN 10: 8763001357 ISBN 13: 9788763001359

Publisher: Copenhagen Business School Press, 2005

Synopsis

"Frontrunners or Copycats? presents various perspectives on children, adolescents, consumption and media. Most of the articles in the book are edited papers from an International Seminar held at The Copenhagen Business School. "

About this title

Synopsis

"Frontrunners or Copycats?" presents various perspectives on children, adolescents, consumption and media. Most of the articles in the book are edited papers from an International Seminar held last year at The Copenhagen Business School. The articles are based on recent studies in the field of children/young people and consumption. Children and young people may be defined as innovators or trendsetters regarding new media and consumption. Or they may - on the contrary - be defined as vulnerable creatures who need protection. For quite some time this has been a topic for discussion among different groups such as educators, parents, marketers, researchers and others. The discussion is central when it comes to research. Some researchers consider the child as vulnerable, as a "social becoming" whereas others have the perception that the child is competent i.e. is a "social being. "The overall objective of this book is to give a broad variety of perspectives in relation to this important debate.

For this purpose the articles cover historical perspectives on childhood, the concept of innovators, legal, generational and advertising perspectives and facts about children's and adolescents' use of new media such as the Internet and their role as consumers in today's consumer society. The book addresses itself to researchers, teachers, marketers, parents, students and others who want to be informed about the latest research within the above mentioned area.

Edition details

• Publisher: Copenhagen Business School Press
• Publication date: 2005
• Language: English
• ISBN 10: 8763001357
• ISBN 13: 9788763001359
• Binding: Paperback
• Number of pages: 168
• Editor: Tufte Birgitte, Rasmussen Jeanette, Christensen Lars Bech