Retailing in a SCM-Perspective - Softcover

Softcover

ISBN 10: 8763001268 ISBN 13: 9788763001267

Publisher: Copenhagen Business School Press, 2005

Synopsis

"The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing. Out of this integration of standard marketing principles and innovative relationship marketing thinking comes new marketing strategic typologies and paradigms that promote the understanding of relationship dynamics and equips the reader with tools for identifying and implementing these strategies."

About this title

Synopsis

This textbook represents the next generation in retail management! These pages expand upon the basic assumption that economic effectiveness and quality in operations should and must be viewed as the way for retail businesses to develop overall competitive advantage. In a world of increasing competitiveness and transparency and interactivity, retail management will have to change. The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing. Out of this integration of standard marketing principles and innovative relationship marketing thinking comes new marketing strategic typologies and paradigms that promote the understanding of relationship dynamics and equips the reader with tools for identifying and implementing these strategies. The book is written for two purposes - one is to be used in teaching modern retail management courses - and, two to be used by practitioners when considering how to develop the performance of their organizations further.

Edition details

• Publisher: Copenhagen Business School Press
• Publication date: 2005
• Language: English
• ISBN 10: 8763001268
• ISBN 13: 9788763001267
• Binding: Paperback
• Number of pages: 264
• Editor: Kotzab Herbert, Bjerre Mogens