Changing strategic direction: Practical Insights into Opportunity Driven Business Development - Hardcover

Busquet, Josep

Hardcover

ISBN 10: 8763000792 ISBN 13: 9788763000796

Publisher: CBS Press, 1999

Synopsis

The book presents five exciting cases of companies that have all made remarkable changes in strategic direction and have achieved exceptional results.

About this title

Review

"...a well written and easy to comprehend introduction to contemporary strategic thinking ... leaves the reader with the necessary toolbox for applying a new approach to the way the company develops business opportunities and establishes strategic direction." Christian Iversen, Office of the Chief Executive, LEGO A/S "...a lot of practical hints on how you spot and pursue opportunities. This book features truly applicable ideas that you are stimulated to consider." Klaus Friis-Hansen, President, Danisco Pack Denmark A/S "...a useful and relevant treatise irrespective of the new millennium...should help business readers make more sense of their experiences and, I hope, bring more focus to their strategic thinking and action." Ken Russel, Director of MBA Programmes, Bristol Business School in Technology Analysis & Strategic Management

Synopsis

This text provides an approach to strategy development which emphasizes the pursuit of business opportunities as a way to generate growth while escaping the strategic planning "tyranny". Leading strategy thinkers are often aware of the shortcomings of strategy concepts when changing times make it difficult to plan. This book describes a step-by-step approach to changing strategic direction. It presents five case studies of companies that have all made changes in their strategic direction and have achieved exceptional results. The studies show that changes in strategic direction do not occur from strategic planning but rather from the pursuit of business opportunities.

Edition details

• Publisher: CBS Press
• Publication date: 1999
• Language: English
• ISBN 10: 8763000792
• ISBN 13: 9788763000796
• Binding: Hardcover
• Number of pages: 1