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Synopsis
Ideal as a textbook for students of marketing at university level (business schools and MBA-programs).
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Synopsis
This title presents a holistic approach to developing a coherent, profitable marketing communications trategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer. The concepts, models and planning procedures associated with it can be used whether a company is large or small, whether it operates in an industrial or a consumer market, or whether it offers goods or services. A central theme of the book concerns buyer-initiated communication processes.
About the Author
Dr. Otto Ottesen is Professor of Business Administration and Marketing at Stavanger University College and The Norwegian School of Management, Oslo, Norway. He has served as a consultant to Scandinavian companies for many years and is the author of several books and articles on marketing and marketing communication.
"About this title" may belong to another edition of this title.
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Ottesen, O: Marketing Communication Management: A Holistic Approach for Increased Profitability
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M08763000660-G
Quantity: 1 available
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Marketing Communication Management
Published by
Copenhagen Business School Press, 2001
ISBN 10: 8763000660
ISBN 13: 9788763000666
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Water damaged. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9788763000666. Seller Inventory # 8984264
Quantity: 1 available