Multinational Enterprises in Emerging Markets: Comparative Insights - Hardcover

Luo, Yadong

Hardcover

ISBN 10: 8763000466 ISBN 13: 9788763000468

Publisher: Copenhagen Business School Press, 2002

Synopsis

"Multinational Enterprises in Emerging Markets aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Unlike other books, which tend to be very general in offering these lessons, Yadong Luo explicates the issues concretely, comparatively, and thoroughly."

About this title

Review

...it also explains clearly the new and important role of emerging markets in global market competition for multinational firms. -- Professor Michael Hitt, Weatherup/Overby Chair in Executive Leadership at, Arizona State University

A must read for students, scholars and business executives... -- Professor Oded Shenkar, Ford Motor Company Chair in Global Business Management, Fisher College of Business, The Ohio State University

This book provides excellent coverage of the most significant contemporary concerns and issues in field. -- Professor Randall S. Schuler, Center for Global Strategic Human Resource Management

What sets this book apart from other similar books is that it is both theoretically sound and managerially relevant. -- Professor Masaaki Kotabe, The Washburn Chair of International Business and Marketing, Temple University

Synopsis

This title aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Yadong Luo explicates the issues concretely, comparatively, and thoroughly. He articulates how MNEs should deal properly with local governments in a cooperative and at the same time bargaining manner. How to balance business ethics (e.g., anti-bribery) with business culture (personal networking), and how to reduce the liabilities of foreignness in both defensive and offensive ways. The book further details how MNEs should enter an emerging market, with whom they should partner, and why they should integrate emerging market operations with other global activities. Luo updates changes of government policies on foreign investment, explains commonalities and distinctions among emerging markets, and addresses how to assess country competitiveness and industrial conditions. As a former practitioner dealing with emerging markets and as a current scholar on international strategy, Luo provies a unique combinatory view of emerging markets.

Edition details

• Publisher: Copenhagen Business School Press
• Publication date: 2002
• Language: English
• ISBN 10: 8763000466
• ISBN 13: 9788763000468
• Binding: Hardcover
• Number of pages: 405