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Internationalizing the Medium-sized Firm: A Collection of Instructive Case Studies - Hardcover

Jenster, Per V.; Jarillo, J. C.

 
9788716132321: Internationalizing the Medium-sized Firm: A Collection of Instructive Case Studies

Synopsis

Most business schools have for a long time ascribed to an action-oriented philosophy of management education. This philosophy argues that students of business must "do" in order to achieve proficiency. This case book is based on this philosophy. It presents 12 cases based on field research and close collaboration with the managers and companies described.

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