John B. Watson is regarded as the father or the founder of the psychological school of behaviorism. In 1913, Watson delivered a lecture called "Psychology as the Behaviorist Views It" which became known as the behaviorist manifesto and it is considered his most important work. This book publishes some articles, such as PSYCHOLOGY AS THE BEHAVIORIST VIEWS IT (Watson); A NEW FORMULA FOR BEHAVIORISM (Tolman); ON "PSYCHOLOGY AS THE BEHAVIORIST VIEWS IT" (Titchener); THE STUDY OF CONSCIOUSNESS AND THE STUDY OF BEHAVIOR (Thorndike) etc.
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John Watson (1878-1958) was an American psychologist who in the early 1900's codified and forcefully publicized behaviorism, which became the dominant school of psychology in the United States during the 1920s and 1930s. Watson served as professor of psychology at Johns Hopkins University, and also as lecturer at the New School for Social Research. In addition to Behaviorism he authored Psychology From the Standpoint of a Behaviorist.
Reacting against traditional psychology's emphasis on feelings and introspection, and its lack of precise categories, Watson proposed a methodological approach to psychological problems that would be logical, precise, and scientific.
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