Emporio Armani. Chater House - Softcover

Fuksas, Massimiliano; Mandrelli, Doriana

Softcover

ISBN 10: 8495951371 ISBN 13: 9788495951373

Publisher: ActarD Inc, 2008

Synopsis

Is the trendy spirit that currently unites the most famed fashion houses with the most renowned architects (e.g. Herzog & de Meuron for Prada, Koolhaas for Prada, Piano for Herm s, Aoki for Vuitton) the same as that which unites so many of the world's modern and contemporary museums with similar geniuses of the built structure (e.g. Gehry for Guggenheim, Calatrava for Milwaukee Art Museum, Hadid for CCA Cincinnati)? While this book does not aim to answer that question, it does examine an important new example of the former: Massimiliano Fuksas and Doriana Mandrelli's design for the new Emporio Armani flagship store in Hong Kong. This Emporio refuses any form of traditional architectural formalism. It is attentive to "empty" spaces, inspired by movement, by the invisible traces of visitors, by their casual movements. Gone are any references to classical geometry; mobility and the possibility of space variation take their place.

About this title

Synopsis

This illustrated volume is a description of the project by Massimiliano Fuksas and Doriana Mandrelli of the Emporio Armani shop in Hong Kong, Chater House. The project was born with the insight that global culture is an experimental territory of many identities. It is the encounter of diverse modes of sensing the world. Architecture and fashion are aspects of our reality that originate from the same universal culture. Architecture appears to be permanent whereas fashion is ephemeral, but the acceleration of our society puts these values in competition. The Emporio Armani in Hong Kong refuses any form of traditional architectural formalism. The real inspiration is not the decoration but the fluxes inside the shop.

Edition details

• Publisher: ActarD Inc
• Publication date: 2008
• Language: Spanish
• ISBN 10: 8495951371
• ISBN 13: 9788495951373
• Binding: Paperback
• Number of pages: 160