Synopsis
The ramifications of architecture and design in shops and shopping centres have become the subject of academic study and business strategy, reflecting the expansion of such premises' role in social and trading environments. The use of furniture, materials, illumination and colour can all be significant factors in guaranteeing the customer's interest in the products on sale and the associated 'brand', quite independently of those items themselves. This is both a store of inspiration for designers and a potted history of the shop window and its associated themes - the development of consumerism, the seduction of the passer-by, the juxtaposition of permanence (the window itself) and change (the window's contents). The book is full of artful and imaginative examples of shop windows and interiors, as well as thoughts on both how to make the window more attractive and effective, and why this should be so.
"synopsis" may belong to another edition of this title.
From the Back Cover
In the past few decades stores and shopping centres have become important scenarios and landscapes in social activity. Companies have been studying the repercussion of architecture and design in stores for years, and have concluded that they are very important factors when it comes to selling their product successfully. Here, examples from different cities demonstrate how the use of color, illumination, furniture and materials guarantee the customer's interest in the product and the trademark philosophy.
From the Inside Flap
The ramifications of architecture and design in shops and shopping centers have become the subject of academic study and business strategy, reflecting the expansion of such premises' role in social and trading environments. The use of furniture, materials, illumination and color can all be significant factors in guaranteeing the customer's interest in the products on sale and the associated 'brand', quite independently of those items themselves. The book is full of artful and imaginative examples of shop windows and interiors, as well as thoughts on both how to make the window more attractive and effective, and why this should be so.
"About this title" may belong to another edition of this title.
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Store Window Design
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