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Brainfluence: 100 Formas De Convencer Y Persuadir a Traves Del Neuromarketing / 100 Ways to Persuade and Convince Consumers With Neuromarketing - Softcover
Synopsis
This bookexplains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to varioustypes of marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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Product Description
Barcelona. 22 cm. 383 p. Encuadernación en tapa blanda de editorial ilustrada. Colección 'Gestión del conocimiento'. Traducción, María Isabel Merino Sánchez. Incluye referencias bibliográficas. Título del original en inglés: Brainfluence. Neuromarketing .. Este libro es de segunda mano y tiene o puede tener marcas y señales de su anterior propietario. ISBN: 978-84-92921-16-4
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100 Formas de Convencer y Persuadir a través del Neuromarketing
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