Paraphrasing the management principle of simplicity KISS (Keep it simple, stupid), this book of business strategy will help managers to make their companies and organizations more competitive. It uses as the basis for the methodology, Jack Trouts teachings of strategic positioning.
"synopsis" may belong to another edition of this title.
Seller: LibroUsado | TikBooks, Madrid, M, Spain
Encuadernación de tapa blanda. Condition: Bien. L241354. Ediciones Urano - 189pp Un antídoto para la "miopía" que frena la competitividad. In. Seller Inventory # 635612