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El Principio Kics: Un Antidoto Para la Miopia Que Frena la Competitividad (Gestión del conocimiento) - Softcover

Peralba, Raul; Whitestone, Ralph

 
9788492452934: El Principio Kics: Un Antidoto Para la Miopia Que Frena la Competitividad (Gestión del conocimiento)

Synopsis

Paraphrasing the management principle of simplicity KISS (Keep it simple, stupid), this book of business strategy will help managers to make their companies and organizations more competitive. It uses as the basis for the methodology, Jack Trouts teachings of strategic positioning.

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